Thought Leadership
Creating the content that amplifies your expertise.
High-quality content remains one of the best ways to build credibility and influence the trajectory of the arenas you care about in an increasingly noisy world.
For organizations, it’s a vital way to alert the market of innovations and approaches that will shape your sector in the quarters and years to come. For executives, it’s capital you take with you no matter where your professional journey leads.
WhiteLabel is a seasoned partner to develop everything from industry-focused articles and survey-based reports to full-length books. We can also help you share that work with social content to activate your network and your professional community at large.
Sharing knowledge and telegraphing trends have become key elements of success for organizations and the executives who lead them.
What we offer
Thought Leadership Starter Pack
Materials to kick off your contributions on a topic you want to become known for.
Deliverables:
2 blog posts on a topic of focus
50-word executive summary for media and events
4 LinkedIn social posts
How we do it:
After a brief discovery call to discuss the topic and perspective you'll cover, we prepare and facilitate a 30-45 minute interview to capture your point of view and voice. From there, we draft two related articles and refine them with your feedback in two efficient rounds. We hand off two approved articles ready to paste into your CMS or share with media partners, along with executive talking points and LinkedIn post copy you can use to share the work. Typical turnaround: 2–3 weeks depending on leader availability.
Sample leader time required:
1.5 hours
15 min: discovery | 45 min: interview | 30 min: asynchronous content reviews
Thought Leadership Accelerator
Building a body of content that will help you define the conversation in your focus area.
Deliverables:
6 blog posts around a topic of focus
100-word executive summary for media and events
12 LinkedIn social posts for amplification
How we do it:
Similar to our starter process, but with time added to go deeper into your topic and express it from different angles. You’ll come away with a season’s worth of content and supporting copy to share it.
Sample leader time required:
3-4.5 hours
30: discovery | 60: interview | 30min: possible follow-up interview | 90-120 min: asynchronous content reviews
For more information or to get started, contact us.
Want to grow your influence on a particular topic?
Schedule a complimentary strategy call to talk it through.